In eCommerce, conversion marketing is the act of converting site visitors into paying customers. However, different sites may consider a “conversion” to be some sort of result other than a sale.
Increasing your conversion rates is absolutely crucial. Having a good conversion rate is the foundation of high sales volume.
Let’s say your goal is to increase your sales by 50%. How would you do it? More advertising? Producing 50% more content? 50% more time, effort and money into marketing?
The potential of your conversion rate is determined by the value proposition, making it the most important conversion factor.
Wait, What exactly is a value proposition?
It’s the primary reason a prospect should buy from you. Customers not only want to know “What’s in it for me?” but “Why buy from you?”
If you had just 10 words to explain why people should buy from you instead of the competition, what would you say?
Crafting a value proposition requires substantial reflection on what is unique about your company and your products and services. Having a powerful value proposition is not enough; it must be communicated effectively to achieve optimal results.
Let’s say you walk down the street, and some random dude comes up to you. “Hey, wanna buy an iPad 2 ? Just $50. It’s brand new.” Would you buy it?
You know the product is good. You know it’s a really good deal. But you probably wouldn’t still buy it. Why? Because you don’t trust him.
there are only 4 reasons why people won’t buy from you:
- No need,
- No money,
- Not in a hurry,
- No trust.
We can’t do much about the first 3 reasons, but we can build trust. Add trust elements to your website and see your conversions increase.
So what makes people trust a website? The good thing is that Stanford Persuasive Technology Lab has studied this over the years and has the answer.
- Highlight the expertise in your organization and in the content and services you provide.
- Make it easy to contact you.
- Design your site so it looks professional (or is appropriate for your purpose).
- Avoid errors of all types, no matter how small they seem.
Make it easy to buy from you
Your users should not try to figure out how to buy from you or where to click. It has to be intuitive and self-evident.
Could your grandma be able to buy from your site within a minute or two?
- Tell your users what they should do next.
- Ask to fill as few fields as possible.
- Offer free shipping.
People are skeptical and they want to see the evidence.
- Customer testimonials.
- Case studies.
- The results of scientific tests and studies.
- Third-party reviews.
This is big. You want people to focus on a single action and not be distracted from it.
Are there items on the page that could divert the visitor away the from the goal?
The more visual inputs and action options your visitors has to process, the less likely they are to make a conversion decision. Minimizing distractions like unnecessary product options, links and extraneous information will increase the conversion rate.
Thank you for reading…
At most Conversion and growth come from constantly evolving, Have something to add to this? Please leave comment below.